work info

PTIA


DESIGNER: aloo
YEAR: 2022
CLIENT: PTIA翼手龙

PTIA成立于厦门,是一个全新户外生活方式品牌。品牌主张:走进自然,亲近自然,探索自然。放慢生活节奏、回归生活本身。翼手龙飞翔的图形作为品牌超级符号,突出品牌回归自然且富有力量的特点。通过产品的布局,打造舒适、安全、便捷的移动空间,让消费者在徒步露营、公园休闲等场景下都能找到适配的产品,随时随地享受慢节奏、慢生活。

PTIA, established in Xiamen, is a new outdoor lifestyle brand. The brand advocates: step into nature, get close to nature, and explore nature. Slow down the pace of life and return to life itself. The graphic of a pterosaur soaring is used as the brand’s super symbol, highlighting the brand’s return to nature and powerful characteristics. Through product layout, PTIA aims to create comfortable, safe, and convenient mobile spaces, allowing consumers to find suitable products for scenarios like hiking and camping, park leisure, enabling them to enjoy a slow-paced, slow life anytime, anywhere.