福建海洋文化IP设计以原创角色“海海”与“福宝”为核心，打造一个生动有趣和有文化温度的海洋文化IP。角色起源于福建霞浦，因好奇与友谊而结伴同行，在探索海洋的旅途中，展现福建深厚的海洋文化底蕴和独特的发展特色。通过角色形象、故事内容与视觉传播，让更多的年轻人或亲子家庭以轻松自然的方式了解并认同福建海洋文化。同时也希望借此推动地方文化的传播与创新，为传统文化注入更多时代活力。

The Fujian Ocean Culture IP Design centers on the original characters “Haihai” and “Fubao”，creating a lively, engaging, and culturally warm IP rooted in maritime heritage. Originating from XiaPu, Fujian, the two characters embark on a journey together driven by curiosity and friendship. Along their oceanic adventure, they showcase the rich maritime traditions and unique coastal development of Fujian. Through character design, storytelling, and visual communication, the project aims to help young audiences and families connect with Fujian’s ocean culture in a fun and accessible way. It also aspires to promote regional cultural innovation and breathe new life into traditional heritage.